AIR+ Smart Mask

Client: Innosparks
Role: Design Director & Creative
Agency: Alchemy
team: Designers & Creative – Karen Leung & Jimmy Lam

Wearing a mask is usually very uncomfortable and stuffy, thus giving people a negative experience as they are being protected. AIR+ does not only provide top notch protection, but it also provides the most comfortable breathing experience. An emotional and lighthearted concept was created for the first product launch - "The Mask that makes you Smile", with a simple pair of "smiley eyes" to communicate the idea of "comfortable breathing".

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