Champion REIT

Client: Champion REIT
Role: Design Director
Agency: Eight Partnership
Champion REIT is a real estate investment trust formed to own and invest in prime grade 'A' office and commercial properties, including Three Garden Road (formerly known as Citibank Plaza) and Langham Place.

The revamped identity is crafted based on the core idea: trust. The customized modern serif has sat a timeless and trustworthy tone, with strong beaks and finals, while the colour palette and grid system express the contemporary side of the brand.
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