Kerry Central

Client: Kerry Properties
Role: Design Director
Agency: Alchemy
Kerry Central is a mixed-use development in Hangzhou China, comprising a large scale retail mall, residential apartments, offices, and a Shangri-la hotel. The development itself stayed true to the people and local culture with low-rise buildings to maintain views of the west lake, open spaces with regular pop-up stores for local artists, musicians, and restauranteurs. The brand positioning is ‘Light up Hangzhou’, to illuminate and shine a light on the hidden beauty in Hangzhou.
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