Oster - The Art of Blending

Client: Oster
Role: Design Director
Agency: Eight Partnership
team: Product Experience - Harold Poon
Oster is launching a collection of high performance and versatile blenders across the Asia market, with a main focus in Japan, Korea and China. 

"The Art of Blending" campaign is to showcase the wide range of textures created by Oster blenders. To standout from the crowded Asian in-store experiences with similar photography styles, the campaign visuals are minimal and focused, crafted with striking colour palettes and healthy ingredients.
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